+Spotify, Apple Music, Tidal Miss the Point – This is the Future of Recorded Music Showcasing artists’ concerts in your area is a start, but there is so much more that needs to be done (but that is another topic altogether). They are currently focused on providing the best experience for the listener (and attracting more paying customers) – disregarding the fact that artists could use some help turning that listener into a fan. Spotify (and Apple Music) have a long ways to go at facilitating a fan-artist relationship. Listeners, if they love your song, may save it to their library and come back to it over and over again and eventually may even take the next steps to actually engage with you on a deeper level – following your socials, attending a concert, supporting your crowd funding campaign, becoming a patron, etc. That also being said, you can acquire fans from getting your songs into playlists. Just like one viral YouTube video does not make you a star (for more than 15 minutes) or give you a career – neither does a bunch of streams. Getting lots of streams does not mean you will get lots of fans. Yes, some artists with lots of streams have lots of fans, but not all. Who knows if they even dug it.” – Nick Bobetsky, Red Light Management at Expert Conversations on the New Music Business That doesn’t mean that you have millions of fans- it means you have millions of people who happen to hear your song. And it’s not hard for a lot of people to stream a song a popular playlist. “Consumer consumption no longer means fandom.
Now, streaming comes first, fandom comes second.
Fandom came first, typically, and purchasing came second.
When someone bought a song or an album it was because they were a fan of that song or artist. Streams are not equivalent to downloads or sales. 25 Before we dig into everything there’s to know about Spotify playlists at this moment in time, you should remember that just because someone has a ton of streams does not mean they have a ton of fans.
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